At the end of the 22/23 season, Chelsea chose to let its short-term sponsorship agreement with the UK telecommunications company Three expire after only two seasons. After playing the first month of the Premier League without a name on their jerseys to assist bring in additional revenue to the club, it’s no surprise that Chelsea and Todd Bohley’s search for a new kit sponsor appears to have come to an end.
Considering that Chelsea formerly made over £40 million annually from Three, the team stands to lose a sizeable sum of money if they are unable to find a new sponsor. According to recent rumours, Chelsea is about to get Premier League approval for Infinite Athlete to take centre stage on their uniforms. Infinite Athlete is a sports technology firm.
They chose Infinite Athlete despite speculation that Paramount + or perhaps Stake.com would replace them as Chelsea FC’s sponsor in the end due to anger from fans and Premier League displeasure. They expect to earn the same amount annually as they did with their previous company, Three.
Todd Bohley, the owner of Chelsea, and the other owners will undoubtedly breathe a sigh of relief following this agreement because Chelsea’s on-field performances have fallen far short of expectations. Their first squad needed some sort of boost because they have only had one victory so far this season, are now in 14th place, and have not scored any goals in the month of September. Although it may not be what the fans had hoped for, this will undoubtedly please the club’s upper management, who can now concentrate solely on what is happening on the pitch and pray that Pochettino can turn around this group of players as they enter a terrible stretch of matches that could have a major impact on where they finish this season (and who stays in charge of the team).