Tiger Woods said last month that his 27-year relationship with Nike was coming to an end. He then debuted his own Sun Day Red golf brand and clothing line
Tiger Woods, who announced last month that his 27-year relationship with Nike was ending, debuted his new Sun Day Red golf brand and clothing line with TaylorMade on Monday.
The traditional “TW” mark has been replaced with a leaping tiger in the logo of the 15-time major champion, who will make his competitive comeback at the PGA Genesis Invitational at Riviera later this week.
Since making the cut at the Masters last year for a record-tying 23rd time in a row, 48-year-old Woods has not participated in competitive competition.
Plantar fasciitis forced him to withdraw in the third round, and two weeks later, he had surgery on his right ankle to terminate the season.
Woods and Sam Snead share the record with 82 PGA Tour victories.
His new company, which operates independently under the TaylorMade umbrella, capitalises on Woods’ custom of donning red shirts during Sunday’s championship rounds, which he adopted after his mother, Kultida, mentioned that the hue was auspicious in her native Thailand.
If he remains fit, Tiger Woods hopes to participate in one tournament every month, which would enable him to participate in four majors for the first time since 2019—the year he won his most recent major title at the Masters.