The Reds have already inked lucrative contracts for an additional £35 million a year to the club’s coffers with Google, Peleton, and UPS, but that sum may rise enormously as a result of the prospects offered in the United States.
Given their involvement in sport, there is little doubt that FSG is familiar with the US market, according to the financial expert who spoke with Football Insider.
The major clubs, such as Liverpool, Barcelona, Bayern Munich, PSG, Manchester United, and so forth, do attract a lot of attention from American supporters who are willing to spend a lot of money.
“American fans spend a lot of money only to watch them compete in exhibition games.
“I believe that the sales of the merchandise and the opportunities to partner with other US brands are indicative of a symbiotic relationship where both parties win,” the author said.
When compared to financial behemoths Manchester City, Chelsea, and now Newcastle United, Jurgen Klopp’s team is far from being the English top-flight’s financial heavyweight. As a result, the club must look for new ways to level the playing field.
The Fenway Sports Group has already stated explicitly that they would be open to receiving outside funding, provided that it is consistent with their goals for Liverpool.
We’re definitely open to decision-makers looking to capitalise on our connections to the American market and increase the £247 million in earnings from our 2021/22 accounts in the interim.
We can already see how it’s affecting things behind the scenes, as we recently reached a very astute business agreement with Nike to capitalise on merchandise, and our continuous partnership with NBA legend Lebron James appears to be paying off.
It is comforting to see Liverpool steadfastly avoiding the easy path in a world where money from human rights-abusing regimes is progressively consuming the planet.