Man City has now reported record revenues for four years running, matching its incredible accomplishments on the pitch with an equally stunning success.
Commercial earnings have been their main source of income recently. City revealed an astounding £341 million in revenue from sponsorship, merchandise, and licencing in their most recent set of financial statements.
There will always be concerns about the 115 accusations brought against the team, but there’s no denying the incredible things Man City has accomplished off the pitch.
Nuria Tarré, the marketing chief for City Football Group, has now revealed some of the trade secrets to the current triple holders’ ongoing commercial success.
How can Man City continually shatter financial records?
Although City’s athletic success has had a significant impact on its financial situation, the team has also established a worldwide brand that generates revenue on its own.
Sponsors have found this brand to be quite appealing; City has more sponsors overall than any other Premier League team with 38. And their marketing team is mostly to blame for this.
In an interview with StreamTime, Tarré described how City Football Group infuses “audacity, tenacity, authenticity and electricity” into all of their endeavours.
There has never been a network of 13 football clubs built before. We have to consider it from a broad perspective and consider what would be necessary to make this happen.
We examined it in the same manner as any other industry. It’s all about growing the many brands inside the organisation and fostering fan interaction. Our goal was to draw in the following generation of supporters.
We aimed to draw in a younger audience, for whom the concept of fandom is more nebulous in many areas. It was more than simply wanting to be their top team; we also wanted to be one of their favourite teams that they wanted to interact with.
“Living, music, games, and culture are all part of football. Our goal was to create a brand for football that was applicable across many geographical areas.
In addition, even if we play 50 or 60 games a season, we aim to provide material that will interest supporters every day of the year.
“We were crazy, daring, and courageous enough to take on a project like the All or Nothing documentary at a season in which we had no idea how it would turn out. It was incredibly successful to highlight the characteristics of the players and to get behind the scenes at how we work.
Since then, we’ve maintained a crew of content producers in our first-team football facilities to produce content all season long. That’s how the incredible content about the season that won three trophies was released on Netflix a few weeks ago.
How does this relate to the City’s 115 charges?
It is impossible to argue the accomplishments of Pep Guardiola’s generational squad. However, a lot of people contend that the 115 allegations the Premier League has made against them have damaged their legacy.
An impartial tribunal will consider each case individually while considering the allegations, which are related to alleged acts that occurred during nine years.
The CEO of the Premier League, Richard Masters, has acknowledged that a date has been chosen for the historic hearing but has not yet disclosed it.
The allegations come from a variety of sources, the largest of which being the inaccuracy of the financial data provided between 2009–10 and 2017–18.
Since then, City has brought in over £1 billion in commercial revenue, indicating that, regardless of the outcome of the Premier League’s appeal, their business practises there appear to be sound.